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Images of particles made from a promising battery cathode material called NMC

Promoting Sustainable Vehicles

Precourt Energy Efficiency Center

Jonathan Levav, Graduate School of Business

Will drivers buy more environmentally friendly vehicles in response to information about present benefits rather than future environmental gains? If so, such informational programs could be far less expensive than tax breaks and far more feasible politically than a carbon tax. In this controlled study, researchers will supplement not very useful sticker information with operating cost comparisons with comparable cars, and bundling the cost of the car with the cost of operating it.