Doug Murtha is group vice president of corporate strategy and planning for Toyota Motor North America. He is responsible for mid- to long-term core business strategies, market insights, and new growth opportunities that support sustainable mobility for our customers. Prior to his current role, Murtha was vice president of the Scion Division, Toyota’s former youth market laboratory. He was responsible for all Scion activities. Previously, Murtha was vice president of product planning and oversaw the development of new concepts and product strategies for Toyota, Lexus and Scion vehicles. Earlier in his career Doug Murtha held positions in Toyota marketing, and parts and service operations where he joined the company in 1992.