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Students showcasing research posters at the 2015 GCEP Symposium

Consumer Behavioral Responses to and Perceptions of Electric Vehicles

April 14, 2010 - 4:15pm to 5:15pm
Building 420, Room 40
Free and Open to All

Bio: Tom Turrentine is Director of the California Energy Commission’s Plug-in Hybrid Electric & Vehicle Research Center and Research Anthropologist at the Institute of Transportation Studies, University of California, Davis. For the past 20 years, Tom has been adapting methods and theory from anthropology to guide research on consumer response to alternative fuels, vehicle technologies, road systems, and policies with environmental benefits. His most recent work includes studies of consumers using the MINI E, PRIUS PHEV conversions, and new types of energy use feedback displays in their vehicles. His center will be working with utilities and car companies on the use patterns of new electric and plug-in hybrids being deployed in the next few years, developing tools to advise deployment of infrastructure and ways to restructure the cost of lithium batteries.