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The Future of Electricity Retailing and How We Get There

Ian H. Hardman

Electricity retailing is at a crossroads. Technological change is eroding revenues from the
traditional electricity retailing business model. However, many of these new technologies
have the potential to create new products and revenue streams for electricity retailers. In this paper Dr's Wolak and Hardman
assess the future of electricity retailing under two possible approaches by policymakers and
regulators to addressing these challenges and new opportunities: a reactive approach and a
forward-looking approach